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I have long relied on the power of the World Wide Web in my marketing plan. This article from The Naples Daily News really backs up what I already knew. Newspaper advertising is becoming a thing of the past as more and more buyers and sellers take to the Internet when looking for homes and the professionals who sell them. Click here to read the full story.
In my experience, (and I have spent thousands of dollars on print advertising) is that for the most part - it is a complete waste. I never wanted to believe it, but it is. Tried and true.
Now with that said...You ask, do you EVER advertise in the paper? The answer is yes, I do. When? When my sellers ask me to. I will advertise in local newspapers if my sellers really want me to - it is something we discuss before I take the listing.
So, you are wondering if I do ANY print advertising...I do indeed. I advertise every month (October -May) in Homes and Land. Homes and Land is a full color magazine that is distributed in local, high traffic public areas (ie: Publix, Perkins, Gas stations, etc.). It can also be read on line. When I place an ad in Homes and Land the ad is immediately posted on their web site! Perfect! I get quality print advertising and the power of the web. I also advertise in other quality, color magazines depending on the community and the price of the home...
And remember - each marketing plan is different. This post is not to say I will never run newspaper ads it is merely meant to show potential and existing clients that the future is in the Internet...
If you have property you'd like to sell in Bonita Springs - Naples or if you are already listed with another realtor and are not seeing any results....ask yourself these questions:
- Does my realtor have a web site and blog? Have I even visited their site and blog? Is my property on their sites? If the answer is NO to any of these. Stop here and E-mail me today.
- Do you get bi weekly or monthly market updates e-mailed to you that pertain to your home and community? A realtor should be in touch...often.
- Wait, does your realtor have e-mail? E-mail is a very easy, fast way to communicate. It is not intrusive - and you can reply whenever you want. If your realtor is still calling and saying "they just don't do e-mail"...STOP and E-mail me. Today.
- Is my realtor tech savvy or behind the times? Unfortunately, many Realtors who have lots of experience, 20, 30 years, are behind the times. No amount of experience is going to make up for not understanding e-mail and the Internet..because, as you just read - the Internet is the future of successful marketing. Not to mention the fact, that in today's fast paced business world contracts and other important documents are e-mailed, faxed, scanned, etc.
- Is my realtor available by e-mail 24/7? And if so, will my e-mail be answered the same day? You should not get "away messages" - Most successful Realtors have PDA's and can answer e-mail anytime, anywhere.
Call me to discuss your property. Did I mention that I don't charge any early termination fees? If your not happy with my services - we'll terminate our agreements. It is that simple.
Visit my web site! You can search thousands of properties, get local information, and more!
Rebecca Dean - Realtor, Certified e-Pro
Amerivest Realty
239.776.0090
